With my work schedule, I don’t get to watch my favorite TV shows all that often. In fact, I can only catch 4 episodes of Bones and The Mentalist every 3 months. I’ve noticed something in both programs that has made me smile. In The Mentalist, all of the computer monitors at CBI headquarters are shamelessly marked with a gigantic Microsoft “flying window.”
In Bones, however, the product placement has been a little more gratuitous. Emily Deschanel’s character, Temperance Brennan, uses a Samsung Focus. That’s right, a Windows Phone 7. Randomly in episodes they will flash screen shots of her phone as she checks her calendar, email, etc.
The episode on April 7, 2011, Dylan’s Shoes, reached a new level of product placement, however. Brennan takes some pictures of evidence with her phone. Her partner, Agent Booth, asks, “What are you doing?” She answers, “Uploading these pictures to SkyDrive so that Hodgins can look at them.” A few seconds later, Hodgins is seen looking at the photos in Windows Live SkyDrive.
So, what do you think? Is Microsoft’s pimping of their products in Bones creative or embarrassing?
On a side note, it’s funny that Microsoft is pimping the ability uploading pictures directly from your WP7 to SkyDrive on a television crime drama given the fact that photos uploaded to SkyDrive from your WP7 are uploaded at a lower resolution. I’m not sure why Microsoft did this, as it seems pointless to lose the resolution of the photo.