Product Placement–Creative or Embarrassing?

07 Apr

With my work schedule, I don’t get to watch my favorite TV shows all that often.  In fact, I can only catch 4 episodes of Bones and The Mentalist every 3 months.  I’ve noticed something in both programs that has made me smile.  In The Mentalist, all of the computer monitors at CBI headquarters are shamelessly marked with a gigantic Microsoft “flying window.” 

In Bones, however, the product placement has been a little more gratuitous.  Emily Deschanel’s character, Temperance Brennan, uses a Samsung Focus.  That’s right, a Windows Phone 7.  Randomly in episodes they will flash screen shots of her phone as she checks her calendar, email, etc. 

The episode on April 7, 2011, Dylan’s Shoes, reached a new level of product placement, however.  Brennan takes some pictures of evidence with her phone.  Her partner, Agent Booth, asks, “What are you doing?”  She answers, “Uploading these pictures to SkyDrive so that Hodgins can look at them.”  A few seconds later, Hodgins is seen looking at the photos in Windows Live SkyDrive.

So, what do you think?  Is Microsoft’s pimping of their products in Bones creative or embarrassing?

On a side note, it’s funny that Microsoft is pimping the ability uploading pictures directly from your WP7 to SkyDrive on a television crime drama given the fact that photos uploaded to SkyDrive from your WP7 are uploaded at a lower resolution.  I’m not sure why Microsoft did this, as it seems pointless to lose the resolution of the photo.


Posted by on April 7, 2011 in Tech


4 responses to “Product Placement–Creative or Embarrassing?

  1. Quuux

    April 8, 2011 at 6:03 am

    It was fairly obvious, however you’ve missed some awful product placement for Prius, where in the middle of a driving scene Booth & Bones go off on a tangent about the automated warning systems of the Prius and how amazing they are.

    It’s the worst product placement since one of the last episodes of The Dead Zone which was basically a 1hr infomercial for Visa swipe.

  2. Bob G.

    April 21, 2011 at 9:25 am

    The only product placement I tend to focus on are the TYPES OF GUNS being wielded by the good guys or the bad guys…LOL.

    (but those dang POPUPS that appear along the screen bottoms telling me WHAT SHOW I’m currently WATCHING…REALLY cheeses me off…ARGH!)

    Stay safe.

  3. chris wingbert

    September 1, 2011 at 10:49 pm

    At least they’re not using iPhones and imacs

    • Reese

      September 8, 2011 at 9:37 pm

      Very true. That would be worse.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: